Ra.One
originated as an idea Sinha got while watching a television commercial.
He expanded it into a script, and approached an interested Khan with
the story. Principal photography began in March 2010 and took place in
India and the United Kingdom. The post-production involved 3-D
conversion and the application of visual effects, the latter being
recognised as a technological breakthrough among Indian films. With a
budget of at least 125 crore (US$23.63 million), Ra.One was one of the
most expensive Indian films at the time of release. A further 52 crore
(US$9.83 million) was spent on the marketing, which included a
nine-month publicity campaign, brand tie-ups, merchandise, video games
and viral marketing.
The
film, initially scheduled to release on June 3, 2011, was delayed by
the extensive post-production. It also
faced controversies involving plagiarism, content leaks and copyright
challenges. Consequently, Ra.One was released on October 26, 2011, the
beginning of the five-day Diwali weekend, in 2D, 3D and dubbed versions.
Premieres were held in Dubai, London and Toronto between October 24 and
26. The film witnessed the largest international theatrical release for
an Indian film as of 2011, and was preceded by high audience and
commercial expectations.Monday, December 24, 2012
Ra One The Game
Ra One The Game
is a 2011 Indian science fiction superhero film and Game directed by
Anubhav Sinha and starring Shahrukh Khan, Kareena Kapoor, Armaan Verma,
Arjun Rampal, Shahana Goswami and Tom Wu in pivotal roles. The story
follows Shekhar Subramanium (Khan), a game designer who creates a motion
sensor-based game in which the antagonist (Ra.One) is more powerful
than the protagonist (G.One). The former
escapes from the game's virtual world and enters the real world; his aim
is to kill Lucifer, the game ID of Shekhar's son and the only player to
have challenged Ra.One's power.
Labels:
Games
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